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CHICAGO · January 17, 2008 /PR Newswire/ — The Gatorade Company, a division of PepsiCo (PEP), will run advertising in Super Bowl XLII to support the launch of G2, a new low-calorie lifestyle beverage. G2 will be supported by the largest integrated marketing campaign since the launch of the company's Propel Fit Water in 2002. Campaign support will include television and print advertising, digital, retail, sampling, and cause-marketing efforts that will raise funds for United Way. For decades Gatorade has hydrated and fueled athletes on the field and now G2 will help keep athletes hydrated OFF the field.
"With the addition of G2, Gatorade has the Super Bowl covered inside and out," said Matt Knott, Gatorade Vice President of Marketing. "Gatorade is the sports drink that is proven to fuel athletic performance on the field, and now with the launch of G2, we're meeting hydration needs 24/7."
In late December, Gatorade launched a print and television teaser effort for the G2 campaign, including two 15-second TV spots that provided a sneak preview of the soon-to-come G2 commercials. The teaser ads feature the legs and feet of two different athletes walking in street clothes in an urban environment. Under their feet, the street surfaces begin to transform into a baseball field or basketball court. The G2 commercials will soon reveal that the baseball version features New York Yankees' Derek Jeter, while the basketball version features Miami Heat's Dwyane Wade. Viewers will also see more of the visual transformation of the urban environment into a sports landscape as well, to communicate that athletes often think about the game even when they're off the field of play.
"These ads nail what most athletes know – that being an athlete is a way of life," said Derek Jeter, eight-time All Star short stop and current captain of the New York Yankees. "I often think about how the decisions I make off the field will affect my performance during a game. So you'll see Gatorade in my hand in the dug out and a G2 in my hand when I'm out and about."
Derek Jeter provided a sneak peek of the Super Bowl ad during select media interviews Tuesday against a giant backdrop which brings the creative treatment from the commercial to life in New York City's famous Herald Square. Over the course of the week, the backdrop – a brick wall, the sidewalk in front of it and the surrounding objects in Herald Square (including a bicycle, park bench and a car) – were gradually transformed into a baseball field, covered with real turf and infield dirt. Passersby were encouraged to visit www.drinkG2.com to learn more about G2.
Another key element of the G2 launch is a cause-related campaign designed to make a difference off the field and benefit United Way. G2 has committed to raise up to $150,000 for United Way between now and Feb. 3. For every visit to www.drinkG2.com, G2 will donate $1 to United Way up to $100,000. Media and professional athletes will also have the opportunity to generate an additional donation of up to $50,000 by participating in a bowling challenge during Super Bowl Week at an exclusive "G2 Lounge" at the official Super Bowl media center in Phoenix. The G2 cause-marketing effort to benefit United Way demonstrates PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, which is based on the fundamental principle of giving back to communities the company serves.
The G2 advertising was produced by Element 79 Partners, Chicago.
G2 from the makers of Gatorade is a lifestyle beverage to help athletes hydrate when they're off the field so they're better prepared for competition. Research shows that as many as 50 to 70 percent of competitive athletes arrive at practices or games inadequately hydrated. Dehydration can have a negative impact on their performance and increase the risk for heat illness during practices or games especially in the heat. G2 is a low calorie beverage with electrolytes that help maintain electrolyte balance, encourage athletes to drink more and help athletes' bodies hold on to fluid. G2 is for athletes off the field whereas Gatorade Thirst Quencher is a sports drink that provides the advanced hydration (fluids and electrolytes) and carbohydrate energy to fuel athletic performance on the field. With the addition of G2, the Gatorade Company will better meet the hydration needs of athletes on a 24/7 basis. The Gatorade Company is a division of PepsiCo, Inc. For more information, please visit www.drinkg2.com and www.gatorade.com.
United Way is a national network of nearly 1,300 local organizations that work to advance the common good by creating lasting positive changes in communities and people's lives. United Way of America is the national organization dedicated to leading the United Way movement. Local United Ways address the underlying causes of the most significant local issues, and common focus areas include helping children and youth succeed, promoting financial stability, and improving access to health care. For more information about United Way, please visit: www.unitedway.org.
Benefiting Miami’s Children’s Hospital Foundation and Total Renaissance Woman
Sponsored by Bloomingdale’s
MIAMI, FL (January 9, 2007) - - Super Bowl XLI is sure to be an event-filled weekend; and to kick things off just right, Off the Field presents their 6th Annual Player’s Wives Fashion Extravaganza and brunch. The event will be hosted by Patricia Smith, wife of legendary NFL player Emmit Smith, and Wendy Raquel Robinson of CW Networks, The Game and formerly The Steve Harvey Show held on Friday, February 2, 2007 - 9:30am Silent Auction and 10:00am Breakfast and Fashion Show at The Westin Diplomat Resort & Spa in Hollywood, FL benefiting Miami Children’s Hospital and Total Renaissance Woman.
“In keeping consistent with the mission of Off the Field, wives and their husbands will be in attendance to raise funds for two worthy causes,” said Ashley Brown, President and Founder of Off The Field. “We’re not only excited to be helping these organizations, but also to be working with Bloomingdale’s to make this event a huge success.”
In attendance will be some of the leagues most valuable players including retired Washington Redskins, Ray Brown; retired Oakland Raiders and future Hall of Famer, Tim Brown; retired Oakland Raiders, Michael Barrow, Dallas Cowboys; Derrick Dockery, Washington Redskins; La’Roi Glover, St. Louis Rams; Randy Jordan retired Oakland Raider; Stockar McDougle, Jacksonville Jaguars; Damion McIntosh, Miami Dolphins; John St. Clair, Chicago Bears; Dan Wilkinson, Miami Dolphins; and many more…
The show will begin with a wonderful silent auction hosted by K Foxx from Miami’s 99 Jamz; proceeds from this event will benefit two worthy charities. Silent auction items include signature designs from Diane von Furstenberg, tickets to the New York City Opera and tickets to the Philarmon de Radko France at the infamous Carnegie Hall, and so much more. All runway designs are courtesy of Bloomingdale’s, and will be modeled by the NFL player’s wives.
"I am so thrilled to "kick-off" Super Bowl weekend by attending the Off the Field Players' Wives Association 6th Annual Super Bowl Brunch/Fashion Extravaganza, and it is a double honor to act as Mistress of Ceremony this year,” said Wendy Raquel Robinson. “I am always willing to contribute my time to help an organization raise funds for a charitable cause. I am really looking forward to this event and I know it's going to be a blast!” [continue]
Atlanta, GA (BlackNews.com 11/20/06) - When the National Football League convened to award their annual sanctioning of events for the 2007 Super Bowl XLI Weekend, its clear that they had "Georgia on their Mind". Results Inc, an Atlanta based event marketing and promotions agency was selected for the eighth year in a row to receive this esteemed honor. Event sanctioning is a highly coveted declaration and is presented to only a few, select organizations that have achieved high performance ratings with the National Football League and Results Inc. has consistently scored a touchdown with the NFL.
Melanie Few
Results Inc. is the founder and producer of The Super Bowl Gospel Celebration, the first and only gospel event to ever be sanctioned by the NFL. The Super Bowl Gospel Celebration is a sensational night of inspirational music and messages from award-winning gospel artists and NFL players.
The Super Bowl Gospel Celebration was borne from NFL Players desiring an event during the Super Bowl Weekend that offered gospel music. The event has drawn thousands and has proved to be one of the most attended events during Super Bowl Weekend.
The Super Bowl Gospel Celebration offers an affordable and unique blend of entertainment that allows the community to experience the star-studded Super Bowl Weekend with a family-oriented event," says Melanie Few, president of Results Inc. and event creator. Ms. Few, an Atlanta native is featured in the January 2006 issue of Ebony Magazine in an article about the "Women of the NFL" and included in Black Enterprise lauding her work with the National Football League and in the multicultural marketing industry.
In the past seven years, The Super Bowl Gospel Celebration has featured a star-studded line up of award-winning singers such Patti Labelle, Gladys Knight, Anita Baker, Kirk Franklin, Yolanda Adams, Donnie McClurkin, The Winans, Mary Mary, Fred Hammond and many other renowned performing acts. The 2007 SBGC musical event will once again score with the audience by offering outstanding gospel and R&B talent together for a joyous event.
Each year, the musical artists are joined by a plethora of current and former NFL players who share their testimonies and inspirational messages with the audience. The roster of NFL greats that have supported The Super Bowl Gospel Celebration include Cris Carter, Curtis Martin, Kurt Warner, Troy Vincent, Aeneas Williams, Richard Seymour, Antwaan Randle El, Quincy Carter, LaVar Arrington, Ray Lewis and Deion Sanders, just to name a few. These football legends and numerous others have given their time to support this special event.
The 2007 Super Bowl Gospel Celebration will be held on Friday, February 2, 2007 at 7:30pm at the James L. Knight auditorium in Miami, Florida (Home of Super Bowl XLI).
For more information on the Super Bowl Gospel Celebration, including ticket purchase, event sponsorship, music artists, players, media credentials, please visit the promotional website www.superbowlgospelcelebration.com
Results Inc. is a leading entertainment and promotional agency that provides senior level marketing expertise to Clients looking for alliances with entertainment properties targeted to multicultural consumers. Founded in 1995, Results, Inc has established itself as a leading Urban Marketing and Entertainment agency, pioneering programs that effectively aligned the various industries with corporate America. Results, Inc has partnered with agencies and corporations alike to create, plan, produce and measure over one hundred integrated marketing events, representing more than thirty brands across sixty product categories.
[Arts and Entertainment]
Detroit, MI (BlackNews.com) (1/30/06) - The World is Coming to Detroit, is the super slogan for Super Bowl XL, which will be held in Detroit on February 5, 2006. The city of Detroit is expecting approximately 200,000 visitors for this spectacular event. This means that the city has to make Super Bowl XL unique through the events planned. Super Comedy Week plans to make this happen.
Super Comedy Week is a seven-day comedy festival that will take place during Super Bowl XL at various venues in the city of Detroit, featuring local, national and international comics who have been seen on various television and film projects. Created by Detroit's own, Howie Bell and his business partner Ken Blanks Harrell. This dynamic duo has created an event that will cater to everyone's sense of humor. Creativity is what makes this event the most anticipated. If you are thinking you have seen one comedy show, you have seen them all - you are highly mistaken. Each night is dedicated to a particular theme.
The Detroit Comedy All-Stars begins on Monday, January, 30th. This line up consists of 98 FM WJLB's morning show co-hosts Coca and Foolish , Horance HB Sanders, Toney Roney, Kool-Aid, Downtown Tony Brown and Spanky Hayes from Nick Cannons Wild N Out as seen on MTV. Tuesday, January 31 is Mouth of the South, featuring Malik, Razor, Smoke, Big Kenny and Big Sean. These comics are from Atlanta, Miami, Memphis and all points from the south to add southern flavor to the soul. Monday and Tuesday nights event will be held at the Smallz Ultra Lounge, 155 W. Congress, downtown Detroit. Wednesday, February, 1 is New York vs. Chicago and The Comedy Bar. Comics from these two cities will battle for bragging rights of Super Comedy Week. Held at the beautiful Detroit Historical Museum on 5401 Woodward Ave., Howie Bell is bringing two shows at 9pm and 11pm, three bars, two buffets and two show rooms, featuring Marlon Mitchell, Torres, Deon Cole, Cory Fernandez and many more. Thursday, February 2, is Fashion Comedy Style and After Party produced by Tina Graham. Fashion Comedy Style is where comedians, celebrities and professional models merge to bring the hottest fashions.
This unique event will be held at the Bert's Marketplace (Eastern Market), located at 2728 Russell St., downtown Detroit from 8pm-Midnight with after party immediately following the show. This is an evening with top comedians, Joe Torry, Talent, Cool TLC, T Ward, Marcus Combs and celebrities.
Friday, February 3 is Super Comedy Show I. This is part one of Super Comedy Week's A-list comedy showcase. The showcase features headliners Cory Zooman Miller, Joe Blount, Tony Roberts, Nema Williams who have appeared on Def Comedy Jam, P. Diddys Bad Boys of Comedy, Comedy Central and BET Comic View and is hosted by Alex Thomas. This event will be held at the Millennium Centre, located at 15600 J. L. Hudson Dr. in Southfield.
Saturday, February 4 is Super Comedy Tailgate, Super Comedy Show II and Super Comedy Wrap Party. From 10am-5pm at Bert's Marketplace, 2728 Russell Street, in Detroit , Super Comedy Tailgate will have bar-b-que, soup, various coffees, giveaways and a chance to mix and mingle with some of the hottest comics in the industry and hosted by former Def Comedy Jam, Joe Torry. Super Comedy Show II is part two of Super Comedy Weeks A-list line up showcasing the hottest stand up powerhouses in the nation. The show will run from 8 p.m. until midnight. The night won't end until 4am with Super Comedy's Wrap Party immediately following Super Comedy Show II, hosted by legendary hip-hop pioneer, Doug E. Fresh and special musical guest Urban Mystic performing his New Hit Single Bounce Wit Me. This event is one of the biggest comedy parties of the year with special celebrity appearances, comics, athletes, industry professionals and much more, which is held at The Majestic, located at 4120-4140 Woodward Ave in Detroit.
To end Super Comedy Week, there will be a Gospel Comedy Brunch at The Upper Room, which is located at 23821 Grand River Ave. in Detroit, MI from 11am-2pm on Sunday, February 5. The Gospel Comedy Brunch is a comedy show that will feature clean and Christian comics from across the country. Star Search Champion and Detroit native, Horace HB Sanders will host this event and a special guest performance by Jonathan Slocumb of the Steve Harvey Show and the Vee-Jay on PAX televisions Gospel Fire.
An event like this has never been done before during the Super Bowl. Howie Bell's creativity, in conjunction with Detroit uniqueness is what Super Comedy Week brings to this anticipated event. Super Bowl XL is going to be one of the most memorable events in Detroit's history. Howie Bell and Ken Blanks Harrell want visitors to experience something unique in their hometown.
For updates, ticket and general information on Super Comedy Week, Howie Bell or Ken Blanks Harrell, log onto www.supercomedyweek.com or www.hbzonline.com
by Caroline Shaw
I took Chuck to Primante's last week for a steak sandwich, so he said mom, let's make one at home and we went to the grocery store and this is what Chuck put together:
1 box of Sandwich steaks (Giant Eagle Brand)
1 Loaf of Italian Bread (sliced thick)
1 red onion (sliced thin)
1 Bag Ore-Ida Extra Krispy Golden Krinkles
1 bag of pre-made cole slaw
Marzetti's Cole Slaw dressing
Frank's Red hot Sauce
Fry french fries then fry steak (45 seconds one side, 15 the other side) Place steak on one slice of Italian bread, pile some french fries on steak, layer with onions, layer on cole slaw you have mixed with cole slaw dressing and sprinkle with some hot sauce, place other slice of bread and take a bite. hmmm, sooo good.
This week, Charlie's girlfriend came over and we watched The Day After Tomorrow. (good movie) She said let's have a chicken wrap sandwich, so we went to the grocers and bought:
Boneless Skinless Chicken Breasts
Big Flour Tortillas
1 green pepper
1 tomato
1/4 red onion sliced thin
1 can of black olives sliced
Red lettuce
1 bottle of ranch dressing
Cut up chicken into bite size pieces and saute' in olive oil, dice pepper into small pieces, dice tomato. Warm tortillas in oven or microwave. To assemble open tortilla and put chicken then green pepper, tomato, onion, olives and ranch dressing. You can sprinkle some Frank's Hot sauce on it too.
Now that's good eating!
Caroline Shaw holds a B.S. degree from Duquesne University, Pittsburgh, PA in Secondary Education, English. She is a mom to six children. She is Editor and Publisher of the Online Magazine, A Mom's Love. Each issue contains informative articles for WAHMs, their children, single moms, working moms, and more. She lives with her husband, three "still at home" children, a collie, an australian shepherd and two kitties in Western Pennsylvania. Her hobbies are writing, cooking, gardening, decorating and crafts.
Caroline Shaw may be contacted at http://www.amomslove.com or mom@amomslove.com
by Jaci Rae
The halftime show sucked, you were in the bathroom during the play of the game, and your team lost the Super Bowl by one point. If you think that was the worst day of your life, just wait until Monday when your neglected sweetheart decides to pass the game ball to someone else - permanently!
Don't Go From Super Bowl Sunday to Black Monday! Use Football to Avoid a Great Depression in Your Relationship
There's still time to keep your honey from switching teams! Relationship expert "Racy" Jaci Rae - the sauciest passer since Peyton Manning - says football can keep the spice in a relationship if you pay as much attention to the game of love as you do to your favorite sport.
"Most men are so focused on making a touchdown that their woman often feels like a third-round draft pick," says Jaci, author of Winning Points With the Woman in Your Life One Touchdown at a Time. "But if you take the time to touch her in non-sexual ways such as caressing her arm, rubbing her shoulders or holding her hand, you'd be surprised how quickly your number one teammate will want to throw you "Passionate Passes" a lot more often."
This is not one of those touchy-feely women's relationship books that will make you gag. Jaci Rae has somehow magically entered men's minds and offers practical and provocative football-themed advice on how to tweak those hidden romance genes without turning you guys into a mushy bowl of fluff! For example:
"Another personal foul to avoid is the "toilet brush method" of kissing," says Jaci. "C'mon guys, thrusting your tongue into her mouth and swishing it around constantly is highly annoying, to say the least. If you really want to get your woman hotter than that Jalapeño dip at the tailgate party, use your lips as if they were your hands. Gently massage her lips with yours. Ask her how she likes to be kissed and let her show you. A good player always listens to his coach!"
Winning Points With the Woman in Your Life One Touchdown at a Time also includes love and relationship advice from Pro Football Hall of Famers-guys who know that being a great love player is just as important as being a great football player. These macho athletes never drop the ball as they share their secrets to a lifetime Super Bowl pass for two!
So this Super Bowl, make sure you won't be closer to the remote than to a happy relationship. Let Jaci Rae be your TV (Totally Valuable) Guide to scoring for a lifetime.
Jaci Rae's wit, grit, intelligence and determination have brought her from an impoverished childhood to a career as an award-winning singer, author and entrepreneur who has toured around the world. Jaci shares her down-to-earth advice as the relationship advisor/expert/dating coach for igniteromance.com, savvymiss.com, lovingyou.com, loveisgreat.com and singlescafe.net. She has poured a lifetime of experience from the school of relationship hard knocks, as well as hundreds of hours of interviews and research, into Winning Points With the Woman in Your Life One Touchdown at a Time. www.winningromance.com
AVAILABILITY: By arrangement and via telephone.
Jaci Rae’s grit and determination have brought her from an impoverished childhood to a career as an award-winning singer, No. 1 best-selling author and entrepreneur who has toured around the world. Jaci shares her down-to-earth advice as the relationship advisor/expert/dating coach for igniteromance.com, savvymiss.com, lovingyou.com, loveisgreat.com and singlescafe.net.
Jaci Rae's latest books are, Shop for a Day with Jaci Rae – How to Get Almost Anything for Free or Next to It and Collista's Search for the True Meaning of Christmas. Other books are Winning Points With The Woman In Your Life One Touchdown At A Time and The Indie Guide to Music, Marketing and Money. For more information http://www.shopforaday.com , http://www.grannysnaturalpopcorn.com , http://www.winningromance.com http://www.christmaswithlove.com or http://www.jacirae.com
About.com Dating Guide lists Jaci's book, Winning Points With The Woman In Your Life One Touchdown At A Time in the top six of all time dating / relationship books. http://dating.about.com/od/datingadvice/ss/RelateBooks_6.htmJaci Rae may be contacted at http://www.jacirae.com
by Bobette Kyle
Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl commercials. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials - past and present - demonstrate several marketing techniques we can apply elsewhere.
Here are some lessons for us all, as demonstrated by Super Bowl advertisers:
Entertain
The primary focus of Super Bowl commercials is usually entertainment. After the fact, discussion and analysis revolve around how amusing or interesting the commercials were. Little or no mention, however, is made of how effective they were in advertising the product.
I love an entertaining commercial as well as the next person, but entertainment value can be a two-edged sword. Sometimes, the creators get so caught up in the entertainment aspect they forget the ultimate goal - to sell more product.
To me, the advertisers guiltiest of forgetting to sell are those that give no branding clue until the very end. People come away thinking how cute, funny, or otherwise entertaining the commercial, but with little or no idea of the actual product.
There are, however, ways to be highly entertaining while still communicating your brand throughout the commercial. Remember the frogs - Bud, Weis, and Er? Total entertainment, yet who didn't know it was a Budweiser commercial?
You can do the same with your own marketing. Whatever form of entertainment you choose - games, performances, contests, etc. - remember to simultaneously reinforce your brand or business. A couple of ways to do this are to have your logo prominently displayed with the entertainment and to give premiums, coupons, or other discounts to participants.
Gain Celebrity Endorsements
Examples of celebrity endorsements are numerous in Super Bowl ads. Past and present endorsements include Coke's Mean Joe Green (1980), McDonald's Larry Bird and Michael Jordan (1993), and MasterCard’s Homer Simpson (2004).
Celebrity endorsements are a way to draw initial attention to a product or company, which creates an opportunity to deliver the marketing message. If the celebrity is highly regarded by your target audience, endorsements can also give credibility to a brand.
If you do not have a large enough budget to hire a national celebrity, try redefining "celebrity" by thinking in niche terms. Your "celebrity" could be someone well known in the industry - one of your customers or suppliers, for example.
Another way to redefine "celebrity" is to think local. Brainstorm a list of people who are well known locally in certain circles. Your list could include well-regarded business people, minor league sports personalities, and other high-profile citizens. Then, approach your favorites with a proposal. The key is hiring someone known and respected by your target customers.
Tabasco Commercial Demonstrate an Important Product Benefit or Feature
My favorite Super Bowl commercial of all time is the 1998 Tabasco commercial (As of this writing, you can watch it here. (http://www.cbs.com/specials/2004_superbowl_commercials/) It is number 5 on the list).
This Tabasco commercial shows a man sitting, eating pizza on his front porch. Before each bite he splashes on a liberal dose of Tabasco sauce. A mosquito flies in, bites the guy on the hand, and flies off. A second later, we see the mosquito explode in a mass of flames. Cut to the guy chewing and smiling, Tabasco bottle clearly displayed on screen.
Besides being incredibly entertaining, the commercial demonstrates the product's primary benefit in a way that is simple and straightforward. All the while, very clearly communicating the brand.
There are many ways to demonstrate an important product feature to your audience. Think of other commercials you've seen and adapt the technique to your own budget and situation.
Detergent commercials, for example, often show how the product removes stains better than the competition. You can set up your own comparison and communicate it through print ads, on a Website, or in a retail store.
Target The Audience
Have you noticed an abundance of fast car, junk food, and beverage commercials during the Super Bowl? A major reason for this is targeting. Smart marketers try to get their products seen in places where their target audience hangs out.
It is not too much of a stretch to imagine that folks attracted to testosterone-laden football may also like speedy cars. And if you watch football, you most certainly like to snack during the game. Hence, we see an abundance of junk food, beer, and soda commercials.
When putting together your own marketing programs, try to imagine where your target audience can be found and think of ways you can be seen in those venues. If you are a Virtual Assistant, for example, participating online in small business groups makes much more sense than being seen in sports groups.
Associate Your Brand with a Mascot or Symbol
My favorite commercial from this year's Super Bowl was the donkey that wanted to be a Budweiser Clydesdale. I must confess the Clydesdales are near and dear to my heart (I live less than a mile from Grant's Farm where they breed and raise the Budweiser Clydesdales). I'm pretty sure, though, I'd love this commercial anyway.
Besides telling a cute, heartwarming story, the entire commercial reinforces the connection between the Clydesdales and Budweiser beer. It's a connection that Anheuser Busch has worked hard to establish and maintain over the years. Today, I'm sure most people immediately think "Budweiser" when catching a glimpse of the famous Clydesdales.
So you don't have billions of dollars and decades of time to invest in a mascot? Think smaller.
How about hiring a freelance illustrator or art student to develop a character, then begin using that character at key points of contact with your audience. To name a few, you could use your "mascot" in a logo, on postcards, on your Website, and/or on store signage.
Take these techniques to heart, apply them diligently, and watch your business grow.
Bobette Kyle draws upon 15+ years of Marketing/Executive experience, online marketing experience, and a marketing MBA in her writing and consulting. She is proprietor at Web Marketing Place, where she provides Web presence, marketing and strategy services. She is also the face behind WebSiteMarketingPlan.com, where you will find articles and resources to help with your marketing plans and Web promotions. Read Bobette's marketing strategy blog here: http://www.websitemarketingplan.com/strategy
Bobette Kyle may be contacted at http://www.WebSiteMarketingPlan.com
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