6-29-05 (Los Angeles, California). AMC Entertainment, the number two U.S. movie theater chain is offering a money-back guarantee for "Cinderella Man," a boxing movie starring Russell Crowe as Jim Braddock, a Depression-era boxer. This rare marketing ploy comes on the heels of record box-office slump. AMC gives occasional rebates to dissatisfied customers on a case-by-case basis. The last time they offered a money-back guarantee was with Julia Robert's breakout film "Mystic Pizza" in 1988.
[Entertainment | Movies | Russell Crowe]