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Golden Replaces Retiring CMO William 'Bill' Lamar April 1, 2008
OAK BROOK, Ill., Nov. 29 /PRNewswire-FirstCall/ -- McDonald's announced today the promotion of Neil Golden to Senior Vice President and Chief Marketing Officer, McDonald's USA, effective April 1, 2008. Golden, an 18-year McDonald's veteran with extensive local and national marketing experience, is well-positioned to lead McDonald's U.S. Marketing.
"Neil Golden has a proven track record of people and marketing leadership for brand McDonald's," said Don Thompson, president of McDonald's USA. "Knowing the essence of our business, coupled with a keen insight for what resonates and motivates people makes Neil uniquely qualified to lead national marketing for the U.S. business."
Golden's McDonald's career began in 1989 as a regional marketing supervisor in McDonald's Indianapolis region. Since then he has held a variety of field and Home Office positions, including his most recent position as Vice President of Marketing, McDonald's USA, where he was responsible for new initiatives, emerging consumer trends, strategic planning, plan development and ethnic marketing.
In his new role, Golden will oversee all aspects of national marketing for McDonald's USA, including collaboration and alignment with McDonald's Operator National Advertising Fund (OPNAD), for nearly 14,000 McDonald's restaurants in the United States.
"For any current or aspiring marketer, the CMO job at McDonald's is the equivalent of the elusive brass ring," said Golden. "It's humbling to think about the leadership marketing campaigns produced for this great brand during the last 50 years. However, because we have so many passionate, creative and tremendously talented marketing professionals working on our business, I am absolutely confident we'll continue to surprise and delight our customers in ways that are fun and uniquely McDonald's."
Golden is a Chicago native and a graduate of Northwestern University. He served as a founding member of the Board of Directors for the Ronald McDonald House at Loyola. He currently serves on the Board of Directors for the Thurgood Marshall College Fund and the Advisory Board for the Suzuki-Orff School of Music.
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit http://www.mcdonalds.com/.
Source: McDonald's USA, LLC
Web site: http://www.mcdonalds.com/
CHICAGO, Aug. 9 /PRNewswire/ -- McDonald's fans in Chicago are lovin' "McDonald's(r) Live," the free, ten-city music tour that featured fast-rising 17 year-old new music sensation, Sean Kingston here last night. Kingston performed songs from his self-titled debut album, including the #1 song in the country, "Beautiful Girls," as well as his new single, "Me Love" at Tuesday night's Chicago "McDonald's Live" show, held in west suburban Oak Brook, Illinois. Sean Kingston is just one artist featured on the tour that is traveling to ten cities across the U.S., where concerts are performed free for fans at McDonald's restaurants.
"Being a part of the McDonald's Live tour is a way for me to connect with young people in Chicago and work with a cool brand like McDonald's," said the young Beluga Heights/Epic Records star. "I love that they're giving fans a free way to enjoy music."
"McDonald's Live" performances are promoted on the No. 1 online music destination, Yahoo! Music. The tour kicked off July 26 in Venice Beach, California, with a headline performance by Ne-Yo, winner of the 2007 BET Best R&B Male Artist of the Year award and Grammy nominated artist.
For a full list of artists and dates, visit the tour website at http://www.mcdlive.com/.
Fiesta Atlanta, Hispanic Themed Cinco de Mayo Celebration at Centennial Olympic Park on May 6, 2007, will include McDonald's as a key sponsor
ATLANTA, April 6 /PRNewswire/ -- McDonald's and Lanza Group, LLC jointly announced today that McDonald's will be a sponsor of Fiesta Atlanta '07. Fiesta Atlanta '07 will be a Hispanic-themed Cinco de Mayo celebration that will take place on Sunday, May 6th, 2007 at Centennial Olympic Park in downtown Atlanta. Fiesta Atlanta is a Lanza Group, LLC production.
McDonald's has always known the importance of the Hispanic market and understands the potential the Hispanic market has, due to its tremendous growth. We are proud to be a part of Fiesta Atlanta '07 and embrace the Latino market through this fabulous event. We are confident Fiesta Atlanta will continue to grow into the largest Cinco de Mayo celebration in the Southeast," said Vivian de Jesus, president of the Greater Atlanta McDonald's Operators Association.
"We are delighted to have McDonalds' participation in Fiesta Atlanta '07. They have been known as a key player in the Hispanic community and their presence at Fiesta Atlanta will definitely have our festival goers lovin' it!" added Ralph E. Herrera, President of Lanza Group.
Fiesta Atlanta '07 will take place on Sunday May 6th, 2007 and feature local and national musical acts performing on Centennial Olympic Park's main stage, as well as other activities throughout the park. Additionally, an artist's market and food from many Latin American countries will be part of the festival.
Please contact Ana Isabel Cabral at (404) 350-0200 or at acabral@lanzagroup.com for additional information, or visit http://www.fiestaatlanta.com or http://www.lanzagroup.com.
McDonald's is the world's leading foodservice retailer with more than 30,000 restaurants serving nearly 50 million customers each day in 119 countries. Approximately 80 percent of McDonald's restaurants are owned and operated by independent, local businessmen and women. In addition to competitive pay and benefits for its restaurant employees, McDonald's offers the best advancement opportunities in the quick service restaurant industry. Over 70 percent of McDonald's managers, owner/operators, department heads, and corporate executives started behind the counter as crew members.
Lanza Group, LLC is Atlanta's premier full-service Hispanic Market Advertising and Public Relations firm specializing in the growing US Hispanic market. The Lanza Group provides a full-line of bilingual & bicultural services in both English and Spanish, core services include: Advertising, Public Relations, Creative, Media Planning & Placement, Market Research, Special Events & Promotions, and Translations. Please visit http://www.lanzagroup.com to learn more about Lanza Group, LLC.
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