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Tommy Hilfiger Fall 2008 Men's Fashion Presentation at The XCHANGE

Thursday, March 6, 2008

NEW YORK, March 7 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that its ultimate event space operated by XA Scenes, Inc., THE XCHANGE has been chosen by Tommy Hilfiger as the location for their 2008 male fashion presentation for editors on Thursday, March 06, 2008. THE XCHANGE is located on West 28th Street between 11th and 12th avenues in Manhattan.

THE XCHANGE is part of a larger complex called the Terminal Stores, a famous seven-story warehouse built in the mid-19th century. With design that capitalizes on the charm and spirit of its original architecture, THE XCHANGE is equipped with 21st century capabilities and has been the premier location for full scale corporate, fashion, luxury and consumer events. The 11,500 square foot of event space is the perfect location for the Tommy Hilfiger fashion show providing guests with spectacular views of the Hudson River within a state of the art special events facility.

Marketers spent an average of $685,598 on events in 2006, according to PROMO's 2007 Marketer Trends survey. More than a third planned to increase their budgets this year and less than a tenth expected to lower them. More than a fourth cited events as one of the three promotional strategies on which they spent the most money. (Source: PROMO Magazine, September 2007)

About XA Scenes, Inc.

XA Scenes is a subsidiary of the holding company XA. XA Scenes partners with venues to help them differentiate from its peers, generates flow of operations and manages venues from the inside out including strategy, promotion, business development, event operations and daily maintenance. XA Scenes serves proprietary and non-proprietary venues ranging from 300 to 15,000 square feet in urban areas. The venues' clients are upscale private individuals as well as mid-sized to Fortune 100 companies, institutions and non-profit organizations.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

 

Source: XA Scenes, Inc.


GQ Launches the Best New Menswear Designers in America Project in Conjunction with the CFDA

Levi's and Bloomingdale's Are Participating Partners

NEW YORK, Jan. 11 /PRNewswire/ -- GQ announced today the establishment of its Best New Menswear Designers in America project, an annual initiative started in collaboration with the Council of Fashion Designers of America (CFDA). The competitive effort will recognize the rising stars of American men's fashion design. The magazine selected six designers as finalists in the inaugural competition, and each will be featured in its February 2008 issue. A panel of industry experts chaired by GQ editor-in-chief Jim Nelson, GQ creative director Jim Moore, and the CFDA will choose the winner.

"We feel it's an exciting and pivotal time for men's fashion in America, with new and very promising designers emerging every season," said Jim Nelson, GQ editor-in-chief. "GQ is committed to doing anything we can to support them. We hope this initiative helps put a spotlight on the best and the brightest."

The six finalists selected by GQ are Engineered Garments (Daiki Suzuki and Angelo Urrutia, designers), Gilded Age (Stefan Miljanic, designer), Obedient Sons (Swaim Hutson and Christina Hutson, designers), Rag & Bone (David Neville and Marcus Wainwright, designers), Spurr (Simon Spurr, designer), and Steven Alan (Steven Alan, designer). On January 30, 2008, the designers will each present a selection of looks from their fall 2008 collections at a special presentation and celebration in New York City.

"Menswear created by American designers is redefining the way men dress today," commented Steven Kolb, CFDA Executive Director. "The GQ project underscores the growth and emergence of the men's fashion industry and the importance of celebrating new menswear talents in America."

The winning designer will receive a $50,000 cash prize and the opportunity to create a "capsule" collection for Levi's(R), designed around the blue-jean- inventing brand, which will enjoy an exclusive month-long debut at several Bloomingdale's locations at the start of New York Fashion Week in September. In addition, the winner's collection will be available on Levi.com. The winner will also participate in a mentoring initiative led by GQ, Levi's, and Bloomingdale's. A select item or outfit from the winner's collection for Levi's will be featured in the September 2008 issue of GQ.

"As the inventor of the iconic 501 jean - an American original in its own right -Levi's has always been interested in supporting and mentoring the icons of the future," added Robert Cameron, vice president of marketing for the Levi's brand. "We're pleased to continue this long tradition and recognize the work of a new generation of American menswear designers."

The winner will be chosen by a panel of industry experts consisting of Caroline Calvin, Levi's senior vice president of global creative design; Kevin Harter, Bloomingdale's vice president of fashion direction; Steven Kolb, CFDA executive director; Jim Moore, GQ creative director; Jim Nelson, GQ editor-in- chief, and John Varvatos, American designer. The final selection will be made by consensus among the panel members and will take place during February 2008.

GQ is the leading men's general-interest magazine with a monthly readership of 5.9 million readers. The magazine is published by Conde Nast Publications.

Source: GQ

Web site: http://www.gq.com/
http://www.levi.com/


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Death of the metrosexual: men's fashion goes large
by Adam Singleton

The revolution in men's fashion has been gaining pace for some years now. First, the rise of the world 'metrosexual' - used to refer to trendy men who took care to dress well and look good - brought the growing male awareness of style to the forefront. However, in the last couple of years, so many men have begun to take an interest in fashion and clothing that singling certain males out as 'metrosexual' seems to have little meaning: everyone's in on it.

In large part, the rise in male fashion consciousness has to do with the emergence of popular style icons as household names. Trends in men's fashion have often been swayed by cultural figures: from the distinctive clothes of Mick Jagger and David Bowie to the original haircuts of anyone from The Beatles to Kevin Keegan. But with the meteoric success of David Beckham as a well-dressed celebrity in the limelight throughout the 1990s, it became 'stylish' to be stylish again - and men seemed to start taking acute care of their clothes, hair and general appearance.

While other famous sportsmen - like Amir Khan and Kevin Pietersen - have been making inroads into the fashion industry, it's musicians that are leading the new generation of male style icons today. Pete Doherty's relationship with Kate Moss, each chapter of which has been meticulously catalogued in the press, instantly projected him into the consciousness of style gurus the world over, making him an instant fashion idol of men keen to keep up with up-and-coming clothing trends.

Since then, the dandy-esque ways of a range of men in the public eye have become an inspiration to the fashion-conscious in Britain: from Russell Brand to David Tennant, men's fashion trends have been immortalised on TV, in film and photography. The result has been that investment in male retail stores has increased considerably, with leading British fashion retailer Topman having recently opened a new flagship store in Cardiff - the store's biggest premises outside of London.

Moreover, the recent upturn in the men's fashion stakes has had an equally influential effect on teenagers, as much so as on young professionals and the under-40s. Harry Potter star Daniel Radcliffe, for example, is often held up as an exemplary model of men's fashion, while young bands like the Arctic Monkeys, The Klaxons and The View are frequently lauded for their irreverent approach to clothing and hairstyles.

Older men needn't feel left out either - after all, the likes of Jagger and Bowie still hold sway in the fashion lottery. And while some older fashion fans might not be able to successfully sport the trendy offerings of Beckham and Doherty, there's still plenty of in-vogue inspiration coming from the likes of Jose Mourinho and George Clooney. After all, fashion is for life: not just for the twenty-somethings!

Adam Singleton is an online, freelance journalist and keen amateur photographer. His portfolio, called Capquest Photography is available to view online.

Adam Singleton is an online, freelance journalist and keen amateur photographer. His portfolio, called Capquest Photography is available to view online. Adam Singleton may be contacted at http://asingleton.livejournal.com/profile or adam.singleton.uk@googlemail.com


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