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West Bridgewater, MA (BlackNews.com 10/17/08) - Existing hair brands have been adding more and more features to their wigs, weaves and extensions, in an attempt to deliver realism, especially at the hairline at the front. For instance fine baby hair, skin-colored plastic scalps, and more recently, lace fronts. But weave and hair extensions veteran Simi Belo was convinced that "less" really could mean "more", and that the key to realism lay in the removal of such features! So she cut and removed a small rectangular piece of hair and wig cap from the front of an old wig, creating a 'U'-shaped gap in the hairline in the process...and the revolutionary "SimiWeave(TM)" was born! [continue article]
Cinnaminson, NJ (BlackNews.com 6/18/07) - For Jerome Williams the directive was clear: with the "the changing face of America," and knowledge of the economic potential of America's largest new "minority"---the Latino population, there was no other choice but to put his skill and know-how to work, and to recruit others knowledgeable about the hair care industry, to create the nation's first hair care franchise serving both African Americans and Latinos. [continue article]
Birmingham, AL (BlackNews.com 3/31/06) - The greater Birmingham area will soon be presented with a free, exciting, and informative new hair and beauty magazine with the launch of Greater Birmingham Hair & Beauty magazine.
Lojo2 Enterprises, LLC, a new publishing company headquartered in Pelham, AL will launch the monthly magazine in April 2006. The magazine will start with a circulation of 20,000 and be distributed to area stores to include participating Wal-Mart, Food Smart, Bruno's, Publix, Kmart, fitness centers, beauty salons, beauty supply stores with other locations to be added.
The founders and publishers of the Greater Birmingham Hair & Beauty magazine and Lojo2 Enterprises, LLC are Andrea and Peter Reid, residents of Pelham, AL.
"It has been my dream to start a hair and beauty magazine for quite some time. The magazine will provide hair stylists with a medium to showcase their talents to potential clients and a means for readers to find them," explains Andrea.
The purpose of the magazine is to "provide women with a source of information to locate hair, beauty, health, wellness, and fashion services and providers in the local Birmingham area." Each month, the magazine will feature articles that provide information on a cosmetic procedure, fitness and beauty tips, women's health issues, and relaxation techniques and advice. Upcoming issues will also spotlight local businesses as well as present local personalities in the beauty industry.
"Our hope is that the magazine will be useful, informative, and help women look and feel good inside and out," says Andrea.
The web site of Greater Birmingham Hair & Beauty magazine, www.hairandbeautymag.com, offers hair, beauty, health, wellness, and fashion information as well as a forum to ask questions and participate in online discussions. Advertising information and writer guidelines are available on the website or by emailing publisher@hairandbeautymag.com.
Los Angeles, CA (BlackNews.com) - (1/11/06). Fabric, a natural health and beauty company and the maker of plant-based, holistic hair care today announced its launch of Healthy Hair Rebirth(TM), a new hair care system specifically formulated for damaged hair that infuses the hair, scalp, and body with vital nutrients to foster healthier internal and external environments for healthy hair.
Healthy Hair Rebirth(TM) was designed for relaxed and natural hair, providing much needed moisture and manageability to natural hair, while giving protection and repair to thermally and chemically treated hair.
"Over 70% of women report to have some level of hair damage. Fabric's approach to hair is more holistic, which is how we differ from drug store brands and salon products," says Sondra Jimmerson, Director of Product Marketing. "We believe that hair is a reflection of the inner environment, so by creating hair treatments that nourish the body, spirit, as well as hair, our customers can achieve healthy hair not just esthetically, but deeper, because they are balanced and well. This is essential for obtaining healthy hair and the essence of longevity of the hair."
At the core of Fabric products is natural medicine. Its supplements and topicals are comprised of formulas based on traditional Chinese dermatology, Ayuvedic medicine, Herbal Systems from Africa, Europe, and Latin America combined with multivitamins and functional foods. Fabric has a knowledgeable base of consultants in health and holistic medicine, which aids in product development. Consultants and doctors span the globe - from Egypt, to India, and Asia. "This is key in developing products using medicines true to those regions," says Yvette Hill, Director of Product Development.
Fabric believes that all heads of hair differ but, can achieve health. Rooted in the healing traditions of ancient, holistic medicine, principles are that everything in the universe coexist and are interdependent. Thus, as the world changes, the body will change. The body adapts to maintain balance. Once this balance is disrupted, whether due to stress, diet, or environmental factors, bodies may weaken, compromising immune systems, and can result in dry, brittle, thinning, or falling hair.
Fabric Natural's Healthy Hair Rebirth(TM) system restores balance with a holistic approach: through educating, with online healthy living resources; stress management, through online stress reduction techniques such as deep release scalp massages; diet, with nutritional supplements and online food charts; and smell, by using therapeutic essential oils and fragrances. The idea is to encourage each very different individual to educate themselves, use whole products, and commit to rituals that enhance their quality of life, which in turn, can significantly improve hair.
"Before now, there hasn't been an ethnic hair care product that took all of these factors into consideration. It was vital to develop products for hair which, we believe, is often times the most over-processed and overlooked," states Sondra Jimmerson. "Trends toward natural therapies are increasing with over 60% of Americans using some form of natural or alternative therapy. African Americans have reported use at over 70%, higher than any other race group. This has created an increased demand for natural products and their benefits. It is our promise to continue to research and develop products that encourage healthy hair for all hair types."
Fabric's Healthy Hair Rebirth(TM) system includes: Vitanutrient Plant Shampoo, Carbohydrate Conditioner, Complete Restore, Biobreathe Scalp Elixir, Phyto-Gro Hair Butter, Ginseng Triple Regenerator Scalp Facial, Inner Cleanse Phase I Vitamins, and Optimal Nourish Phase II Vitamins.
Healthy Hair Rebirth(TM) is the first line of hair care products by Fabric, launched through its Fabric Naturals division. Fabric was founded in April 2004 with the goal of obtaining optimal health and wellbeing through integrative medicine - committed to caring for every fiber of you.
Healthy Hair Rebirth(TM) launches in January 2006 in stores, salons, and online at www.fabricnaturals.com
For more information, contact Fabric Naturals at 1-877-942-6322 or email us at info@fabricnaturals.com
http://www.pantenetotalyoutour.com
Cincinatti, OH - Beginning in February, the Pantene Total Your Tour (PTYT) will visit nine cities nationwide in an effort to help African-American women realize their holistic beauty through positive transformation of the mind, body and spirit. African-American female celebrities including world-renowned poetess and professor Nikki Giovanni, GRAMMY® award-winning recording artist Yolanda Adams, legendary hip-hop pioneer MC Lyte, fitness guru Donna Richardson, actress and comedienne Myra J, special guest emcee Free, VJ from Black Entertainment Television's (BET) 106 & Park: BET's Top 10 Live, journalist and anchor of BET Nightly News Jacque Reid, and team members from the Women's National Basketball Association (WNBA) will be on hand to entertain and enlighten women on issues of total wellness.
The tour, sponsored by Pantene® Pro-V® Relaxed & Natural - a new hair care collection designed specially for women of color, is scheduled to visit Atlanta, Charlotte, Chicago, Dallas, Detroit, Houston, New York, Philadelphia and Washington, D.C. this spring.
The day-long, three-part event will include the following activities: The PTYT Forum where celebrity panelists give personal anecdotes and advice related to women's holistic health mind, body and spirit. Immediately following the Forum, PTYT attendees in most markets will be treated to live performances from gospel recording artist and GRAMMY® award winner Yolanda Adams and legendary hip-hop pioneer MC Lyte. Attendees in New York and Atlanta only will see live performances from Arista recording artist and three-time 2004 GRAMMY® award nominee Anthony Hamilton, Universal recording artist and winner of VH1's Born to Diva 2003 Tarralyn Ramsey, and DKG Music recording artist Rhian Benson. Lastly, PTYT attendees will be pampered during the Wellness Expo, which features hair color consultations, makeovers, manicures, product demonstrations and artistic performances by local talent. In addition, the Expo offers attendees an opportunity to meet the celebrity panelists and receive personal advice and autographs.
"The Pantene Total You Tour provides a fun and entertaining outlet for African-American women to learn about the importance of maintaining total wellness," said Pantene Total You Tour fitness expert Donna Richardson. "More than any other ethnic group, African-Americans suffer from a range of preventable diseases including diabetes, heart disease and stroke that are a result of poor nutritional and exercise habits. My goal is to instill sustainable, positive health choices that will benefit these women throughout their lives."
"The Pantene Total You Tour gives women of color the wonderful opportunity to share their collective experiences and participate in this unique celebration of sisterhood", said Theresa Silver, brand manager for Pantene Pro-V Relaxed & Natural, Procter & Gamble. "Our hope is that attendees will be inspired to embrace their distinctive, individual characteristics as they enjoy the holistic health experience the Pantene Total You Tour provides.
The Total You Tour is managed by Grassroots Promotions. Black Entertainment Television is the Pantene Total You Tour s broadcast media partner. In addition to Pantene® Pro-V® Relaxed & Natural, other participating brands for the 2004 Tour and expo include: Olay®, Infusium 23®, Head & Shoulders®, Tampax®, CoverGirl®, Noxzema®, Secret®, and Clairol® Textures & Tones®.
ABOUT THE PANTENE TOTAL YOU TOUR
The Total You Tour was created in 1999 to educate, empower and enlighten African-American women on issues of total wellness for the mind, body and spirit. Since its inception, the Tour has visited 28 major-market cities nationwide and more than 30 historically black colleges and universities. Additional information can be found at www.pantenetotalyoutour.com
The dates for the 2004 Pantene Total You Tour are:
New York - Feb. 21, Atlanta - Feb. 28, Dallas - Mar. 27, Chicago - Apr. 3, Detroit - Apr. 17, Washington, D.C. - Apr. 24, Houston - May 1, Philadelphia - May 8, and Charlotte - May 15.
ABOUT PANTENE® PRO-V® RELAXED & NATURAL
Pantene® Pro-V® Relaxed & Natural is a unique collection of shampoos, conditioners, hairdressings and stylers designed to meet the unique needs of women of color. Created to work on chemically relaxed, color-treated or natural hair, Pantene Pro-V Relaxed & Natural products combine the most advanced Pro-Vitamin technology with essential oils and moisturizing ingredients to help keep hair strong, healthy and shiny. Pantene Pro-V Relaxed & Natural is available nationwide at drug stores, food stores and mass merchandisers. The collection can be found in the hair care aisle next to all other Pantene products.
ABOUT THE PROCTER & GAMBLE COMPANY
Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the largest and strongest portfolios of trusted, quality brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay® and Clairol Nice n Easy®. The P&G community consists of nearly 98,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.
ABOUT BET
BET, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is the nation s leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience. The BET Network reaches more than 75 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is a dominant consumer brand in the urban marketplace with a diverse group of branded businesses: BET.com, the Number 1. Internet portal for African-Americans; BET Digital Networks BET Jazz, BET Gospel and BET Hip-Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, specializing in a full range of event production services, including event management, venue selection, talent recruitment, sound, lighting and stage production; and BET Books, the nation's leading publisher of African-American themed romance novels under the Arabesque Books label, and publisher of new imprints Sepia and New Spirit.
ABOUT GRASSROOTS PROMOTIONS LLC.
Grassroots Promotions, LLC is a full-service marketing strategy firm specializing in the creation, planning, and implementation of targeted promotions. The African-American owned company, based in Dallas, serves as the link between marketing departments of major corporations and grassroots-level marketing opportunities in the urban community. For additional Pantene Total You Tour partnership opportunities, contact Grassroots Promotions at (214) 335-9154 or visit www.grassrootspromotions.com
PRESS CONTACT: Eniko Bolivar, (310) 444-7028, ebolivar@porternovelli.com
(distributed through BlackPR.com/BlackNews.com)
Houston, TX - (4/6/04) More than 10.8 million men, mostly of African descent suffer from pseudofolliculitis barbae ( PFB ) a condition that is commonly known as razor bumps and causes the skin to become inflamed and infected because of shaving. Dr. Milton D. Moore, a prominent Houston dermatologist, was one man who suffered from razor bumps, but decided to find a solution. He used his professional knowledge of dermatology and pharmacology to create the Moore Unique Skin and Hair Care line to develop an effective treatment for razor bumps.
Through his research, Dr. Moore became so knowledgeable about PFB that journalists and lawyers began to call upon him to discuss his knowledge about razor bumps and other skin and hair care issues. Lawyers have even called upon Dr. Moore to testify as an expert witness in employment discrimination cases where men challenge an employer's no-beard policy and claim that they should not be fired for wearing facial hair because razor bumps prevent them from shaving.
To solve the problems associated with razor bumps, Dr. Moore developed a patented pre-shaving product called "Hydroglide Shaving Solution and Body Moisturizer." This product soaks the skin, softens the hair follicle and produces a closer shave that reduces skin cell loss and razor bumps. He also developed a companion product called "Razor Rash Relief" which is an aftershave cream that soothes the skin to help prevent razor burn and bumps.
Dr. Moore tested both products on more than 500 patients with 98% of the patients reporting that they experienced an improvement in their shaving-related problems after using Hydroglide and Razor Rash Relief. The patients also said that Dr. Moore's products were far superior to anything they had previously used.
"Hydroglide Shaving Solution and Body Moisturizer" and "Razor Rash Relief" are now available in select Wal-mart and Walgreen's stores across the nation. The entire Moore Unique Skin and Hair Care product line is available via the Internet at www.mooreunique.com or by calling 1-(800)-745-9422.
For additional information about Dr. Milton D. Moore or about the Moore Unique Skin and Hair Care line, contact Bakari Media Group at info@Bakarimedia.com
distributed through BlackPR.com/BlackNews.com
Lowell, MA - (4/28/04) BREEJ Technologies, a leader in advanced Shaving Bumps Treatment announced today that it has inked a deal with JAH'S Marketing of Hyattsville, MD for the continued promotion of its Revolutionary Anti Bump Line at Eleven CVS Stores in the Washington DC/Maryland/Virginia Region. A national roll out of the BREEJ Anti Bump System at 800 CVS stores nationwide is planned for the third quarter 2004.
"We are thrilled that our products [as expected] have taken off very well in the DC/MD/VA region with sales increasing over 250% in just 3 months and very excited about our new relationship with JAH'S Marketing as their knowledge and experience in the DC/MD/VA region will be most useful to us in getting the word out on our Proven Anti Bump System to all dealing with Shaving Bumps especially the very difficult to treat "Back of the Head" Bumps" notes Dr. Anaebonam, Developer of the BREEJ Advanced Shaving Bump Treatment System.
"This opportunity is an excellent one for us, as we will be assisting BREEJ in the marketing and promotion of a fantastic anti bump line that will finally end to the daily struggle of black men [and women in their lives] dealing with the awful and often embarrassing problem of shaving bumps, states Margaret Dureke, a Principal of JAH'S Marketing.
About Shaving Bumps - A Health and Career issue for African American Men:
Shaving Bumps plague over 5 Million African American men in the United States and more than 300 million men of color worldwide. The problem is significant, as black men have faced career limiting assignments due to their inability to get smooth shaves. For US service men a clean shave is crucial for dangerous assignments that may require gas masks, as a clean shave is required for proper fit. We are aware of several cases where Black men in various armed forces have been re-assigned to desk jobs because they could not get smooth bump-free shaves!
BREEJ is currently working on a program to customize the BREEJ System for the US armed forces so that all Black servicemen can get smooth, bump-free shaves.
On the Uniqueness of the BREEJ Anti Bump System - "We examined the shaving bumps problem scientifically and concluded that Shaving Bumps are primarily caused by Trauma from Shaving, resulting in inflammation of the shaved area manifested as "bumps" as the body reacts to the trauma, compounded at times by infections and the reaction of damaged Melanin Cells [the later explains why people of color tend to have this problem more than Caucasians]," stated Dr. Anaebonam, founder of BREEJ.
Dr. Anaebonam continued "improper shaving and at times improper and/or inadequate treatment of the shaved skin are mainly responsible for Shaving Bumps".
BREEJ is the only company on record to disagree with the widely held view that Shaving Bumps are caused by "in-grown" hairs - wiry, curly hairs that curl and grow back into the skin." This concept of "in-grown" hairs has led to a lot of poking & probing of the shaved area with tweezers and other special items often further aggravating the problem. BREEJ discourages this practice as the additional trauma can lead to infection, hyper pigmentation and significant skin damage.
BREEJ offers FREE unlimited shaving tips and guide to its customers and potential customers by phone, email or standard mail. Dr. Anaebonam concluded: "The BREEJ Advanced Shaving Bump System is currently the World's most Technologically Advanced Shaving Bumps Treatment System and is the result of an unprecedented scientific collaboration that involved seven companies in the USA, Italy, France and Switzerland".
Results are seen with the BREEJ advanced shaving Bumps system in 2-4 days and BREEJ guarantees to get rid of the worst case of shaving bumps in 7 - 10 days!
About BREEJ Products:
BREEJ formulated the Black Luxury Shave System to effectively treat:
The BREEJ Bump Treatment System Formulated with BREEJ EXCLUSIVE Anti Bump Phytoplex Consists of:
Our alcohol-free Aftershaves [SOOTHING AND HEALING LOTIONS] are also very effective for:
Our Anti Bump/Anti Blemish Cleansers and Lotions and Skin Repair cream are also very effective for:
BREEJ Anti Bump Products and Skin Repair System Are Suitable For Men and Women
BREEJ has also partnered with a number of minority owned companies in the DC/MD/VA region and beyond to support the marketing and promotion for its Anti Bump Product Line in the region including:
BREEJ products are available at the following DC/MD/VA CVS/pharmacy locations:
5870 Silver Hill Rd, Silver Hill Plaza, District Hts, Maryland
1290 E. West Highway Silver Springs, Maryland
6221 Oxon Hill Rd., Oxon Hill, Maryland
6920 Laurel-Bowie Rd., Bowie, Maryland
10692 Campus Way South, Upper Marlboro, Maryland
7401-7403 Annapolis Rd, Landover Hills, Maryland
Van Ness Ctr., 4309 Connecticut Av., NW, Wash., DC
500 12th St., SE, Washington, DC
320 40th Street, NW, Washington, DC
7809 Wisconsin Ave., Bethesda, Maryland
2400 Jefferson Davis Highway, Arlington, Virginia
BREEJ products are also available online @ www.BlackLuxuryShave.com
About BREEJ Technologies:
BREEJ develops and markets scientifically formulated advanced treatment cosmetic products for Blacks in the Diaspora.
Treatment Cosmetics Products that will soon be launched specifically for women of color include:
BREEJ collaborates with world-class international partners in product development and package design.
For Questions on Bump Treatment Please Contact:
Dr. Aloysius Anaebonam
BREEJ Luxury Cosmetics Group
Tel: 617-834-9566
EM: BumpDoc@BlackLuxuryShave.com
www.BlackLuxuryShave.com
distributed through BlackPR.com/BlackNews.com
New York, NY - (3/5/04) Warm Spirit re-introduces the three R's for Spring: restoration, renewal and revitalization! March is Healthy Skin Month at Warm Spirit. Mother Nature renews in Spring and you should too.
"From our clever blemish stick, to our oil-free cleanser and moisturizer to our balancing cream, this line works and works hard for everyone whose skin is less than perfect," says Nadine Thompson, President and CEO.
About the Clarity Line:
Blemish Stick: This powerful, non-chemical blemish treatment uses Thyme Borneol for its antibacterial effect and Cedar oil to detoxify the skin. .35 oz. $10
Cleansing Gel: This glycolic acid gel gently exfoliates while birch oil soothes and cools your skin. 8 oz. $18
Blemish Cream: This gentle hydrating cream both treats and pampers you skin. The herbal extracts and essential oils work wonders on blemished skin. 2 oz. $20
Fade Cream: A highly effective, truly gentle cream that corrects areas of hyper pigmentation and unevenness while treating your skin with great kindness. 2 oz. $15
Clarity Skin Care Set (Blemish Stick, Blemish Cream and Cleansing Gel) $48.
Another tool on the road to healthier skin is WARM SPIRIT's Botanical Skin Care System. This set includes a 2oz. Earth Mask, 2 Prickly Pear Facials, 8oz. Botanical Cleanser, 4oz. Botanical Toner and a 2oz. Biocream. It's everything you need for clean, smooth skin that starts every day purified, detoxified and thoroughly revived.
"Essential Beauty," says Thompson. "The Essential Clarity Line is about having skin so clear and healthy looking, that you can skip the makeup."
Also, WARM SPIRIT now offers its Special Attention Cream in a new 4oz. jar! A super-rich cream that looks like butter, and works like magic on rough, cracked skin. It's addictive!
About WARM SPIRIT:
Founded in 1999 by Nadine Thompson and Daniel Wolf, WARM SPIRIT is a niche player in the African American health and wellness marketplace. The company supports a network of over 6,000 direct-sales consultants nationwide. Developed by a global exchange of healers, WARM SPIRIT offers over 100 aromatherapy products that range from skin, body and hair care, holistic remedies, dietary supplements, therapeutic teas, shower gels and lotion, to a baby line.
WARM SPIRIT can be found through a nearby consultant, at www.warmspirit.com or by calling 1-888-296-9854. For more information about WARM SPIRIT, contact Keesha Abraham at 603-772-7508 or 1-888-388-9276 or keesha@warmspirit.com
distributed through BlackPR.com/BlackNews.com
Rancho Cucamonga, CA - (2/26/04) Razor bumps or ingrown hairs, (also called Pseudofolliculitis barbae) is a common condition of the beard and neck hairline area occurring in up to 60% of all African American men. These conditions occur when tightly curled hairs are shaved and the tips become sharpened. They then burrow back into the skin causing irritation and tenderness of the skin. Men suffering from razor bumps find it extremely painful to shave. Skin care manufacturers have attempted to prevent this condition by presenting alternative methods of hair removal such as depilatories that dissolve the hair but they can also chemically burn the skin. [continue article]
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