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by Correy Putton
General Motors teamed up with rapper Jay-Z to deliver a one-of-a-kind
concept SUV. Said concept, which was previewed during a celebrity-filled
party thrown by GM on the eve of the North American International
Auto (NAIAS), is a mixture of chic hue and rugged appeal of a
sport utility vehicle.
Jay-Z, whose real name is Shawn Carter, worked with the company's
global color studio to produce the 'Jay-Z Blue' paint color for
the SUV. Said color was produced in a span of 2 years through
the established partnership. "Hopefully I'll be able to drive
one of them out of here tonight," Jay-Z said.
The world's largest automaker invited some celebrities to make
the SUV concept revelation spectacular. Selected celebrities escorted
new GM vehicles down a brightly lit catwalk inside an enormous
tent along the Detroit River. Among the celebrities who posed
with GM's pride vehicles include Carmen Electra, Jennifer Hudson,
Vivica A. Fox, Rosie Perez, Christian Slater, Mario Lopez and
Nick Lachey.
GM spokesman, Michael Albano, was earlier quoted saying that the
hubbub in the NAIAS will be all about GM paying homage to all
types of great design and style. "GM has a long history of
being a style leader in terms of car design," Albano said."
GM design is helping lead the company's turnaround." Albano's
statement is now turning into reality and the recent auto preview
is proving it.
The stars also shared their first car experience. Nick Lachey,
Jessica Simpson's former husband who gained popularity as a member
of boy band 98 Degrees, said his first car was a 1981 Toyota Corolla
hatchback that was "full of rust." Now, he has a car
and a truck. The brands of the vehicles were not disclosed. "I'm
lucky to have a little of both worlds and do whatever you feel
like driving that day," Lachey said.
According to Rosie Perez, who escorted the gold Pontiac Solstice
Club Sport, she bought her first car, a Datsun B210, from a college
classmate who 'had a terrible cocaine and crack habit. She was
just like "I need money" and I said, "Give me your
car _ $150.'" Eventually, Hollywood has been good to the
actress. Now, she is driving a Volvo and Range Rover.
Pontiac Solstice is a roadster that was unleashed at the 2004
North American International Auto Show. The production of the
roadster began in Wilmington, Delaware in mid-2005 for the 2006
model year. The façade of Solstice is inspired by the 2002
Solstice concept that preceded it. With the launching of the new
variant with added features, the automaker expects that more aficionados
would love it. Solstice Club Sport boasts its curvaceous structure;
thanks to the elegance of Pontiac
auto body parts.
Pontiac is now concentrating on taking Commodore to America as
Pontiac G8. "We are seriously planning to import a lot of
Commodore SS sedans as Pontiac G8s," product development
chief Bob Lutz said. He added that the company could sell 50,000
G8s per year. "We are yet to officially announce it."
Corey Putton is a 28-year old bachelor from Pittsburgh, PA who has been around cars for the better part of his life. He now works online and writes all about his passion: cars. He is also a certified mechanic. Correy Putton may be contacted at http://www.thepartsbin.com or correy.putton@yahoo.com
4-22-03. Jay-Z's signature "S. Carter Collection by Rbk" trainers have been setting records in the U.S. for Reebok. According to Jay-Z, "We dreamed about doing it, put a plan together, we made the shoe and now it's really happening. I'm excited about the results and now the collection is just going to grow. Hearing about people waiting in line to buy the shoe at 6 a.m. and waiting for hours in the cold and rain has just been love."
The partnership between Jay-Z and Reebok is called the “Sounds and Rhythm of Sport.” The fusion of Rbk, Reebok’s street-inspired, cutting-edge collection of footwear and apparel with the biggest names in music is setting a hot trend. The shoe was promoted recently during all-star weekend festivities in Atlanta, Georgia back in February. According to Jay-Z, “the All-Star weekend [was] a huge global event, so it’s the ideal platform to launch my new shoe. As a hip-hop artist, my job is to take things to a whole new level. So when Reebok expressed an interest and wanted to start this relationship, I jumped at the opportunity. This is an event in itself because it is to announce that for the first time a music artist has a signature athletic shoe collection.”
The shoe hit the streets on April 18 and includes a limited edition CD single written specifically for the collection. As part of the Rbk family, Jay-Z joins Allen Iverson, Venus Williams, Steve Francis, Shakira, Jadakiss, and Scarface.
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