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Do You Want to Be a Black Friday VIP at Best Buy®?

Second Annual Best Buy Black Friday VIP Contest; Opportunity to Win a $1,000 Gift Card, Early Entry into the Store, Full VIP Treatment on the morning after Thanksgiving

MINNEAPOLIS, November 2, 2009 /PRNewswire/ — Best Buy recognizes that Black Friday is an exciting celebration for families across the country who get out early on the day after Thanksgiving. Building on momentum from last year, the nation's leading consumer electronics retailer is hosting its second annual online essay contest searching for Black Friday VIP's across the country.

Best Buy consumers in 25 cities are asked to share in 250 words or less what they are most excited about this Black Friday. They can submit their stories on www.bestbuyvipcontest.com from November 2, 2009 – November 20, 2009 with one winner in each market notified by November 24, 2009.

"We received close to 13,000 inspiring, heart-warming and even humorous entries from last year's Black Friday VIP contest", said Barry Judge, executive vice president and CMO for Best Buy. "We know that many of our customers have celebrated Black Friday for years and recognize the importance of giving them the extra special VIP treatment they deserve. The Black VIP contest allows us to celebrate with our customers on the most exciting day of the year!" [continue article about Best Buy Black Friday VIP contest]


Kmart Makes Holiday Shopping Easier, More Convenient and More Affordable for Customers

The retailer responds to customer needs with "Better Than Black Friday" doorbusters, online layaway, extended holiday hours and more

HOFFMAN ESTATES, Ill., Nov. 3 /PRNewswire/ -- Kmart is celebrating the holiday season by providing customers with tools that make holiday shopping easier and more accessible through "Better than Black Friday" and "Blue Friday" doorbusters, layaway (both in store and online), extended store hours, as well as the chance to win fantastic prizes as part of the "Christmas Countdown" sweepstakes.
 

This year, Kmart is painting Black Friday blue with "Blue Friday" specials. "Blue Friday" specials will be available once the doors open on Friday, Nov. 27, and more deals will be announced throughout the day.
 

But, customers don't have to wait until then to start saving, because Kmart has great "Better than Black Friday" doorbusters now! Starting Nov. 6 and each Friday through "Blue Friday" (Nov. 6, 13, 20), shoppers can find the fantastic products and the value they need. From great prices and selection on toys, like Kmart's Fab 15 toys, video games and electronics -- Kmart is the kids headquarters this year.
 

"Better than Black Friday" doorbusters include a wide range of products from home electronics and the latest fashions, to home appliances and tools. A sample of Kmart's "Better than Black Friday" doorbusters include (while supplies last): [continue article about Kmart "Better Than Black Friday"]
 


 

Experian Forecasts a 30 Percent Increase in Black Friday and Cyber Monday Email Volumes From 2008

Predictions are based on Experian consumer trending data and insight

SCHAUMBURG, Ill., Nov. 4 /PRNewswire/ -- Experian's latest data and forecasts concerning online search activity, email volume and consumer behavior for Cyber Monday, Black Friday and the 2010 holiday season overall can help marketers better understand where their customers are searching and shopping. This predictive knowledge will help companies strategize more effectively for strong holiday sales. [continue article about Black Friday and Cyber Monday email volumes]

 


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