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Copyright 2005 Diane Hughes
If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers.
Some spend hundreds in ezine advertising hoping to generate a BIG profit... but it ends up costing them more than they earn.
Yes, ezine advertising works, but if you really want to WIN the ezine advertising GAME you must take in consideration the strategies below:
1. What do you plan to advertise?
e.g. an affiliate product, your own product, a course by e-mail, an ebook, etc.
You must know exactly what you want to promote in other ezines before advertising in them; ask yourself these questions:
Is the product related to your target audience? Is the product valuable? Does the seller offer a money-back guarantee? Does the Web Site make you want to purchase the product yourself? Does the Web Sales Letter convert into Sales?
2. Who is your target audience?
The product you plan to promote in other ezines must be related to a certain niche (target audience) so don't make the mistake to think that everyone needs or wants what you promote.
e.g. if your product is related to dog lovers, don't advertise in ezines related to cat lovers because you won't make any sales.
3. Where to find the 'BEST' ezine to advertise in?
The 'BEST' ezine to promote a product in is the one targeted to your audience.
The more specific your target audience and the ezine TOPIC, the more sales you could receive.
Also, the 'BEST' ezine to advertise in is the one where the publisher has already built TRUST with his/her subscribers and they purchase regularly from their recommendations.
Ezine Advertising List http://www.probiztrack.com/go/p.cgi/ezines
4. What's your BUDGET?
If you only afford $300 to spend on ezine advertising, you don't want to spend it all on one ezine. Try to invest your money wisely, step-by-step.
Have you seen a publisher claiming their ezine has 90,000+ subscribers and they sell advertising for $25 - $50 or so?
If these offers sound too good to be true, maybe it is!
5. How many subscribers does the ezine have?
Numbers don't count, the quality of the ezine CONTENT itself is what makes the difference; if a publisher sends too many ads to their subscribers, I suppose you imagine there are not too happy seeing all those ads.
The more CONTENT and less advertising an ezine has, the better RESULTS you could receive from your advertising.
6. Who wrote your Ad Copy?
You know exactly the 'BEST' ezine to advertise in, how much you want to spend on advertising, but your ad copy is weak ... try to improve it yourself or ask a copywriter to rewrite it.
How to make your Ad Copy bring in GREAT results?
- write an eye-catching headline or no one will read your WHOLE ad copy;
- use powerful / action words in your headline & ad copy like 'INSTANT', 'FREE', 'GET', 'CASH', 'UNLIMITED', 'TURN', 'BOOST', 'CREATE', etc.
- write your ad copy to promote a FREE offer like a FREE course by e-mail, a FREE ebook or a FREE sample of a product.
7. Don't want to track your Ad?
Why not? How will you know that the ezine you advertised in is profitable or not?
Most advertisers don't track their ads. Just look in other ezines and you'll see their regular Web Site link, no tracking URL available.
A tracking URL will show you how many clicks your ad receives and how many sales it makes from those clicks.
http://www.probiztrack.com
8. Don't want to use autoresponders in your Ad Copy?
Autoresponders are one of the SMARTEST internet marketing tools simply because they allow you to follow-up with your leads and send out more promotional offers automatically. You only write your messages once and then put them on the autoresponder sequences to be delivered at pre-determined intervals like 1, 2 or more days. You can even use autoresponders to build your own mailing lists of leads and customers.
Instead of sending prospects to your main Web Site page, direct them to a Web Page where they can GET a FREE course by e-mail. Use this course to educate them and build a relationship with them, gain their trust.
9. Want to play with 'SPAM'?
Don't do it if you are SMART. Search on your favorite search engine for "spam laws + email marketing" and you'll get a picture of what 'SPAM' is and how you can protect yourself!
Make sure you read about the CAN-Spam law if you want to know how to legally send commercial emails.
Also, don't forget about the FTC laws on e-mail marketing!
10. What ads are 'BEST'?
If you want to sell something directly from your ad, try Solo Mailings (one e-mail sent to all subscribers with no other ads in competition!)
If you want to TEST your ad or want to promote a FREE offer, try Classified, Top Sponsor or Bottom Ads.
They are much cheaper than Solos and could bring 'POOR' results.
If you invest in Solo Ads, make sure your ad copy is short and to the point, don't bore your prospect with long ad copy.
Diane C. Hughes * ProBizTips.com FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane Diane Hughes may be contacted at http://madmarketer.com/diane
Ezine Advertising is still one of the top ways to advertise online because it is cheap, easy, and targeted.
If you are one of the many internet marketers who understand just how effective ezine marketing can be then you will be happy to learn that I have three tips that will save you money on Ezine Advertising.
Join The Directory of Ezines
Yes, it may seem a bit pricey up front but I have been a member for years and never regretted the money I paid -- because I made it back in savings! Not only do you get a lot of great bonuses and freebies but you will also be able to find a list of free advertising available from the ezine owners listed in the directory. Plus on top of that many of the ezine owners listed in the directory offer a discount to directory members. So if you think about the amount of money you might save over time -- the Directory of Ezines is actually a very big bargain!
Visit The Ezine Ad Auction
You will need to register to use this auction site but there is no cost involved.
At any given time there are hundreds of auctions available -- some starting at just $10. You can shop by category to more easily find your target audience and will find a range of ezines and ad formats available.
Ezine publishers put up regular offers and discounts on unsold space -- and either way you save money off their posted rates.
I regularly use Ezine Ad Auction to buy and sell ads. It is a great resource and I have developed some great, long-lasting relationships as a result.
Ask The Ezine Publisher For A Deal
Many Ezine Publishers are willing to offer special deals for either or both new advertisers or long-term advertisers. I used to have a "Test Drive Offer" for my ezines and currently offer some great discounts and free ads through my Renaissance Woman Online Ad Club.
I occasionally have advertisers contact me about a discount and if I have open space I am often willing to make a deal or at least a counter offer.
If you are a hesitant about boldly asking for a discount then simply contact the publisher to see if there are any deals available. Believe me, if they ad inventory available they will make you a deal--and it might be better deal than you would have dreamed of asking!
I am a Renaissance Woman Online because I own four ezines, three newsletters, and more web sites than I like to admit. I have a wide number of internet interests and am fortunate that my two chosen career paths--teaching and writing--allow me to purse my various interests and help others. Visit http://RenaissanceWomanOnline.com or follow the link associated with this article to learn more. Deanna Mascle may be contacted at http://renaissancewomanonline.com
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