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DverCITY.com uses timed ad sales (TMR ads), which means that you, the advertiser, pays up front for a particular amount of advertising time on our Web site. This is better than cost-per-click or cost-per-impression ad sales because it eliminates click and impression fraud. We are a family-friendly site; to avoid objectionable content, we approve all ads before placement.
Advertising that uses text-based hyperlinks. Web surfers go to search engines when they are looking for something specific. Turn surfers into customers with text advertising.
Text ad prices vary according to ad type, location of ad on the Web page, ad placement on premium pages, and volume discounting. Large text ad campaigns are eligible for discounted advertising rates.
Links drive direct traffic to your website. Links directly increase your website's rankings. Link building is the art of attracting links that you want. Anybody can engage in link building. Links come from anywhere that you want them to come from. Links can come from . . . * Blog posts * Press releases * Text links * Links from websites related to your website
Tip: Your inbound link profile is extremely important. You need to understand what your link profile should look like. You need to build a "natural" inbound link profile. It used to be about the quantity of links. However, the search engines have recently added filters that discount unnatural links.
A natural profile link includes your domain name and a variety of links that directly relate to your website. These links vary in nature. For example, don't have the same link over and over. Have synonyms of the link instead. This is more natural and shows that you didn't just go for quantity.
Tip: Permanent links equal equity. Equity is built based upon links that you have over time. So websites that have had links for several years have more power than newer links from newer websites. The key is to not ever stop obtaining inbound links.
Tip: Links that are in the text copy carry more weight than links that are simply on the page.
Tip: Obtain theme related links. Obtain links from websites that relate to yours.
Tip: Build links that you can control. Otherwise, you might incur an over optimization penalty.
Tip: Set up your own Blog. Put the Blog under your domain name. Write interesting posts so people will link to your Blog. Comment on other Blogs. These will build deep links. Deep links point to other pages on your website besides your homepage.
Tip: It's more important to have a higher percentage of deep links.
Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy - all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.
For more information, visit http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com
Matt Bacak may be contacted at http://www.promotingtips.com.com or videos@powerfulpromoter.com
Text links are much simpler than banner ads. They're also less eye-catching and less sexy. There's no funky animation, no neat Flash, just a few well chosen words often stuck at the side of a Web page. But that doesn't mean they're not effective.
In fact, to some extent, text links are the unsung heroes of online marketing. They don't get half the attention they deserve, but they can do a pretty neat job of bringing users to a site. And you can't ask for more than that.
The first point to bear in mind about text links is that they're tough to write. You might have all of 50 characters to make your sales pitch. That's about the length of that sentence, so you're going to have to be pretty creative in what you say. That's the downer. On the plus side though, text links are amongst the most popular form of promotion amongst users. They don't get in the way like pop-ups, and they're often mistaken for content--so unlike banners, they're actually read. And because they're written into the site's HTML, you know that each page view means a real exposure.
They're also cheap. You might have to pay a flat-fee or a cost-per-click, but there's much less risk there than with banner ads. If you know how much traffic the site's getting, you can figure out in advance if it's worth your while.
Best of all though, you can sometimes arrange for free links with partners in return for a similar placement on your own site. That doesn't just give you free advertising--it also helps your search engine placements.
I use a lot of text links to promote my sites, but I wouldn't just use them. They aren't prominent enough to really keep traffic moving in droves, but in terms of effectiveness and cost, they're way up there.
Tim Yu is the owner of http://www.Online2Biz.com providing information on Creating Your Own Business Online. To get Free Internet Marketing Guide" & "49 Ways To Find A Profitable Niche Market Instantly!" course, go to http://www.Online2Biz.com Tim Yu may be contacted at http://www.Online2Biz.com
Most Google affiliates know that the real secret for success for any site is hidden it it's ability to attract targeted traffic. Targeted traffic will tend to stay much longer at a site and everybody knows that the longer a visitor stays at your site, the higher the chances that they'll end up buying something from you or at least clicking on one of your Google affiliate ads.
This is one of the reasons why traffic from search engines is especially valuable to many Google affiliate sites. Because a keyword that is closely linked to the subject matter of your site has been used, a vast majority of the traffic that finds its' way to your site via a search engine will be highly targeted.
But there is one more underutilized tool that is very effective at both generating traffic and also improving your search engine positioning dramatically. I am talking about those links within the text of articles. Apart from being one way links that search engines place great value on, these text links are also very effective at generating even more targeted traffic to your Google affiliate sites.
Use Text Links In Your Google Affiliate Articles
If you usually distribute articles to article directories and ezines as a way of generating traffic to you Google affiliate sites, then just make sure that you use the right keywords within them as live links leading to your site.
The secret behind why links are so effective can be traced to the fact that folks hate and greatly despise being advertised to online. That is why banner ads don't work too well. It is also the reason why the tiny textual Google affiliate ads have been so effective. They don't look like ads, especially when they are made to look like the other text and content on the site. They are even more irresistible when they are highly relevant to the content of the site.
Text links within articles look even less like ads. Their effectiveness can be maximized by getting a good low cost online writer to write your content for you. The keywords that are made live are usually part and parcel of the article and will also be very relevant to the subject matter at hand. Most people who read the article are bound to click on the text links. In fact they are much more likely to click on the text links within the Google affiliate article than on any links that they will find in your resource box at the end of the article. Everybody knows that the resource box is the writers of the article advertising themselves and this quite often causes most readers to get defensive when they get to the resource box. In sharp contrast your Google affiliate site readers will come across a text link with an open mind.
Remember That Your Google affiliate Keyword Is Very Important
The keywords used in links pointing at your Google affiliate site are given a lot of weight by search engines. This means that you should select the keywords to use very carefully indeed. In this way, you will ensure that these links not only drive traffic to your Google affiliate site, but they also have an impact on your search engine positioning for those keywords which should drive more search engine traffic your way.
Text links within articles distributed to high traffic article sites and blogs, are a very powerful yet underutilized way of increasing traffic and profits in your Google affiliate sites.
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Christopher Kyalo is a successful online writer and entrepreneur. Read the rest of this article at his Google affiliate writer s blog. He can be reached at strongwallafrica at yahoo.com
Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Visit his amazingly informative ghostwriting blog
Christopher Kyalo may be contacted at
Let's talk a little more about using Text Links for better SEO placement becuase it's a very relevant tool that you have at your disposal and something that you should consider exploring.
Working with text links to help with your SEO rankings is going to involve a good solid chunk of time. So, don't think that this is an easy solution because it's not, but it is solid ... at least it is for now. Here's some search term improvement techniques for you to take into account:
1. Link Exchanges
Used to be everyone was exchanging links with anyone else who give them a link. Then Google danced and bamm ... doing that will get you lower placement. So, you have to be smart and ONLY exchange links with other domains that are relevant to your site's topics. Do that and you will see your domain move up the ranks.
2. Billboards
This is something kind of new and is working for now until Google bans the companies offering this service. I'd say use it while it works my friend!
Sites using Billboards are noticing significant rank increases. One site recorded the following...
Over the last 3 months, we have added about 20 unique billboards ... We did about 2 per week, and every week we would see position moves of 1 - 2 positions. This is an extremely effective tool because it gives you relevant backlink content on different IP's. Take the time to write good article/news stories and plug your company or product. This technique will pay off. Don't believe me? pick an obscure term without competition, and put up 2 - 5 billboards using the term as anchor text through-out your BB's and you will see position moves within 4 weeks.
The use of Billboards is currently a very good way to get your website relevant positioning in a shorter period of time and you can do so for reasonable fees. You only need to pay for Billboard space on another's IP for 30 days, by then the search engine will have found you. Make sure the IP is spidered by all the major search engines regularly. After 30 days, you can remove your page and go on to the next IP. Keep doing this and you will build a repository of text rich backlinks to your own domain. Very yummy search engine food!
3. Text Link Advertising
Text link ads are very affordable for those not wanting to dedicate all the time it takes to getting relevant backlinks. Okay, here's what I think is the best strategy with regards to buying text links. Most likely that PR8 website isn't going to get you any higher placement than the PR4-PR6 will. That's my opinion, others will disagree. My own testing is showing Google really doesn't pay much attention to their own PR system ... who knew?!
So, buy links that are PR4-6 and don't pay over $25 for them ... unless of course they happen to be mine ... lol. Here again, I'd recommend you use Linkworth and use their set of tools to determine the worth of any link you might be considering ... those tools will even help you with domains that aren't in the Linkworth repository ... hint, hint!
These types of one-way links will really help your placement. If you can get one-way links from other sources for free, go for it and make sure they have better PR than you do!
4. Content Development
Well now here's a novel idea, the more content you ad to your website, then better your rankings will be ... and go one step further, you must do so on a consistant basis ... like every two weeks ad a new page.
Ad pages with 250-500 words of relevant content and relevant links.
And, this is really important ... make sure all your webpages have different content by at least 40%. Google is so smart it actually knows if you've got the same page up on the domain ... and it knows if you've got the same domain mirrored on other domains. You have to do the work!
5. Menu Structure
Make sure the search engines can easily spider every page on your website. I prefer to hard code all my links ... including the domain name info. Taking short-cuts only hurts you.
Make sure you use keywords in your menu links and make sure the search engines can easily follow your links from the top level to the second their third levels.
6. Website SEO
Use the H1, H2 tages and relevant keywords through out the site. Keep keyword density around 2-5% ... going over will cause you to drop in the ranks. I speak from experience on that one.
7. Schedule Regular Updates
Like I said, you must consistently add new content to your website to keep the search engines well feed and happy. You must get down and dirty and do this part, if you don't ... those purchased links aren't going to help you get all the way there.
8. Hurry Up and Wait
It takes time to make all these things happen and with each step you have to sit back and see what result it had, if good then you step again. It's like a chess game ... really think about your next move and you can get to the top.
And while you're waiting, put up a page that offers your viewers text links and graphical links back to your website ... create a "link to us" page. It's free! And, if your website is interesting, you'd be surprised how many people will link to you as a result.
About the Author: Bobbie Grennier is a freelance writer and teaches herbalism at http://herbal-college.com. She also offers FREE reprint articles at http://www.seo-writing.com/free-reprint-articles/
Bobbie Grennier may be contacted at http://www.seo-writing.com or webmaster@wildwolf.ws
I don t quite remember where I first started reading about text links, but I had always ignored them. Those ugly-looking highlighted words buried in the text of something interesting that I was reading online.
I ignored to use them that is, because looking back, I do remember that I always had a tendency to click on them a lot. Sometimes my click through would end up in total disappointment as I landed on some totally irrelevant web page that I had no interest for. But most times I would end up at a highly informative page that would greatly add to the information I was looking at.
When I started using text links for the first time, in my articles in my blogs and in high traffic article sites where I distributed them, I was absolutely overwhelmed by the response I received. It has gotten me really excited and I now have a number of clients that I have introduced this amazing concept to.
Why Are Ugly Text Links Within Articles So Effective?
So why do we click so much at these hyperlink text we come across? Why are they virtually irresistible? The answer is simple. It is the same reason why search engine PPC (pay-per-click) ads have worked so well and are at the center of shifting advertising dollars online at a rate that has many offline advertising mediums very worried. It is the same reason why TV spots did not transfer too well online.
You see it was always assumed that the Internet was an advanced Television medium. Some people still think in these terms. If this were true then TV ads should have made a killing online, instead of causing a record number of bankruptcies. But if you take the Internet to be the most advanced telephone in the world, then suddenly everything makes sense.
Pop up and pop under ads are similar to a situation where you are having a telephone conversation and somebody rudely comes online, interrupting your conversation to ask if you d like to buy some baked beans. Banner ads are like some advertising jingle playing in the background as you are having your telephone conversation. Probably less annoying but still intrusive.
When you are having a telephone conversation, you tend to be interested only in what is relevant to the current conversation. So even if you are currently in the market for a new car, this is just not the time for somebody to give you that information. The key thing here is relevance.
Text links within articles are even more effective than PPC ads. My tests have clearly shown this. The traffic they attract to sites tends to stay much longer (always remember that relevance is very important here).
Text Links In The Middle Of Relevant Articles Are More Effective Than The Old Classified Ads
In those offline days, nothing helped to prop up more start-ups and small businesses than classified ads in local newspapers. Those tiny small fonts that were best read with a magnifying glass, were super effective in creating valuable sales leads for many small businesses.
The text link is the online answer to classified ads. But it is even more effective. Classified ads were usually stuck at the back of the newspaper. These online classified ads (text links) appear right in the middle of interesting related stories. Information is the main currency online and all you need to do is to ensure that your text links are placed in well written and informative online writer s articles.
Text Links Create Valuable Links For Your Blogs/Sites
Search engines place a lot of weight on links to a site. In fact keywords used in text links to a site are so effective that they will work better than keywords actually used in the content at the site when it comes to ranking a site. So apart from creating immediate traffic, they will also have a huge impact on your search engine positioning. Relevant text links are too effective for you to ignore them any longer.
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Christopher Kyalo is a successful online writer and entrepreneur. Find other valuable and effective online marketing tools at his blog; Internet marketing using free articlesHe can be reached at strongwallafrica at yahoo.com
Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Visit his amazingly informative ghostwriting blog Christopher Kyalo may be contacted at
The proper use of search engines is an extremely critical aspect of online marketing. The search engines are the initial way that prospective customers can locate your site. That's the reason link popularity is so necessary. If your customers can't find you, you ll never see any sales
You may be asking yourself What is so popular about links ? Well, the short answer to that question is A lot . The phrase "Link popularity" alludes to the ranking given to your web site by the search engines. It decides what position your page is given by the search engines when people search for certain keywords contained in your site. You re probably asking How do I make my link popular?
Search engines are arbitrary. They give cachet and capital to web sites that have incoming links to their pages originating from complementary, high caliber sites. It's a very simple, but an extremely important blueprint. Google originated the blueprint, and now nearly all the other popular search engines apply it to give value to web pages in their indexes.
The more customarily your keywords are used, the more difficult it will be to attain good link popularity, but without accomplishing this task, it is virtually assured your web site will never rank very high on any of the search engines. Don't get discouraged. There are tried and proven strategies for gaining good link popularity using the most highly searched keywords.
There are some things you should be aware of. Most importantly, you should know that simply putting one of your links on a large number of web sites will not get your web site good link popularity. The fact of the matter is, doing this will have just the opposite effect. This is especially the case when it involves web sites that exist for nothing other than to post outgoing links. These websites are commonly referred to as link-farms . The more popular search engines will vigorously show bias against your web site if it is identified with a link farm, so stay far, far away from them!
Another important fact that you should be aware of is the quality of the web sites that are linking to your site. You should never encourage a link from a site you wouldn't want your visitors to see. You don t want your web site to look like it s cheap and aimless. Linking with web sites that are of low quality will weaken your web site s link popularity, and it could possibly even destroy it.
The first step to improving your search engine rankings and achieving good link popularity is to get your site listed in one or more of the popular directories. Two of the better directories are Yahoo and the Open Directory Project. If you have a business related web site you ll want to get listed in the Yahoo Directory. The Yahoo Directory charges three hundred dollars per year for a listing. That can be a lot of money for some, but it s a good business investment. If your web site is not a business related site, the listing is free, however, it will take a lot of follow up and time to get listed. The Open Directory will give you a free listing regardless of what kind of web site you have. Unfortunately, free has its price. The price is time . It can take many months and many follow up inquiries before your site actually gets listed.
Your objective should be to get your web site listed at the highest level of the most appropriate category. In order to achieve that goal, you need to think things through. For example, if your site is in the business of shipping auto parts from a small town out in the boondocks, DON T submit your listing request to Auto Parts in the Boondocks , that can be a fatal error. Think a little! Submit your web site to Worldwide Auto Parts . You will not only associate your web site with the big boys, but you ll also get your web site listed in an International Directory.
In my next article, I ll discuss text links and their critical importance in getting a high PageRank and a good listing in the engines. Till then, start working on getting your site listed in the directories.
Leif Wheeler began marketing on the internet in 1992 and he retired in 2004. Leif's internet-time is now spent researching and writing articles that improve everyone s internet experience. http://www.leifwheeler.com/ Leif Wheeler may be contacted at http://www.leifwheeler.com/
